Eight varieties, one visual language: product imagery without a single photo shoot.
- The situation
- Cachuu makes cashew-based cream spreads, vegan and with a claim to sustainability. What was missing for a coherent public face were the technical means: the products could not be shown consistently, every shot looked different. Across a range of eight varieties that is immediately obvious.
- Approach
- We built the entire product imagery in 3D instead of photographing it, and put the website and marketing materials on top of that. Every further variety now appears without a new appointment and in exactly the same look.
- What we did
- 3D visualisation of the rangeAll eight varieties in identical perspective and lighting, matched to the visual identity.
- Web shopFirst WordPress, then Wix, today Shopify. Migrated twice as the range and the route to market grew. On Shopify the team maintains content and range without us.
- Making brand values visibleThe vegan and sustainable stance built into the design instead of merely asserted.
- Integration into marketing materialThe same imagery in website, advertisements and sales documents, without rebuilding it per channel.
- Result
- Cachuu has product imagery that carries across the whole range and can be extended at will. Visitors take in the variety of the eight blends at a glance, and the team maintains the shop themselves.