A car dealership built from zero: brand, website and a bespoke module that pulls the vehicle stock out of mobile.de.
- The situation
- HNI Automobile started as a young business in vehicle trading, with no mark, no presence, no visibility at its own premises. In used car trading the two decide together: whoever drives past has to recognise the business, and whoever searches online has to find the stock. A startup has an established footing for neither.
- Approach
- Built in one go rather than in stages: the visual identity first, then the applications, digital as well as on site. Technically the decisive question was how the vehicle stock gets onto the website without maintaining it twice.
- What we did
- Brand from the ground upMark, colour and typography developed and laid out as a system, so that new applications fit in instead of being reinvented.
- Bespoke module for mobile.deA tailor-made WordPress module built for the website that pulls the vehicle stock through the mobile.de interface. Maintained in one place, displayed in both.
- WebsiteThe presence built around the stock: vehicles, purchase, brokerage, finance and registration service in one place.
- Visibility on siteHoarding banners and building signage in the same visual language, with a QR code that leads straight from the fence into the purchase path.
- Result
- A start-up has become a business findable from both directions: on site through banners and signage, online through stock that keeps itself current. Because brand, website and engineering came about together, every further application fits without a break.
