After a hacking attack, the largest used car dealer in the Rhein-Erft district was left without a website. Rebuilt, with a vehicle listing, enquiry forms and a refreshed brand.
- The situation
- The old website could not be restored after an attack and was simply gone. A dealer with over 200 vehicles and an attached master workshop was left without a digital front door. Even before that, essentials were missing: no connection to mobile.de, so stock had to be maintained twice, and no forms for vehicle purchase or workshop appointments. Both ran over the phone.
- Approach
- A rebuild from the ground up rather than a restore, combined with a refresh of the brand. Stock now comes from mobile.de, enquiries run through forms, and the site meets accessibility requirements. With a dealer whose customers span every age group, that is not decoration.
- What we did
- Vehicle listing with mobile.deStock is maintained once in mobile.de and appears on the website. No double entry, no stale listings.
- Purchase and workshopDedicated form paths for vehicle purchase and appointments at the master workshop: enquiries arrive structured instead of by phone.
- Brand refreshedA new logo and an additional contrast colour that lifts the presence out of the competition's grey.
- Accessible to WCAG 2.2 AAContrast, keyboard operation and structure designed in from the start, not bolted on afterwards.
- Result
- A total loss has become a presence that does more than its predecessor: stock, purchase, workshop, valuations, finance and registration service all run through one interface. Enquiries reach the business in writing and in full, instead of being ground up between showroom and workshop.
Next projectView
JL Wohnmobile
Development · JL Wohnmobile