For more than six years, Stylepoint's design and engineering department in Germany: from the catalogue through two 3D configurators to 42 workflows that run by themselves in the background.
- The situation
- Stylepoint sells high-end tableware to the hospitality trade. For the German market there was no permanent design resource: website, catalogues, stationery and trade fair stands were produced piecemeal and without a consistent hand. On top of that, two obstacles in day-to-day business: custom-printed porcelain is hard to sell when the customer cannot picture it. And stock levels at the central warehouse had to be carried over into the merchandise system and the shop by hand.
- Approach
- One-off jobs turned into a permanent retainer: we have worked continuously for Stylepoint since October 2020 and keep every carrier in step. The bigger lever came from two configurators we built ourselves, technically different constructions, one on Node.js, one on PHP. They show the product before it exists and capture the enquiry at the same time.
- What we did
- Design-to-print configuratorAt dtp.stylepoint.de customers design their own porcelain: pick the product and size, set the rim design and colour, upload their own logo, rotatable and zoomable in real-time 3D, in three languages. The configuration becomes an enquiry to Stylepoint, and the approval becomes an order to the Kütahya manufactory in Turkey.
- Studio Raw configurator with ARFor the Studio Raw premium range with its reactive glazes, a configurator of its own that additionally shows the result in the customer's own restaurant through augmented reality, where the tableware will actually stand. Same ordering path as the design-to-print system.
- 3D modelling of the rangesEvery model for both systems built and given materials, so that glazes, rims and printing read realistically. The porcelain ranges come from Kütahya.
- 42 workflows that run by themselvesAround the operation, 42 automated workflows have grown up over time. The largest pulls stock levels from the central warehouse daily, reconciles them against the shop by article number and writes back only the changes, into the merchandise system and the web shop at once. That used to be manual work.
- Two brands, one visual identityWebsite, product catalogues, stationery, trade fair stands and displays: carried forward each year rather than reinvented every time. Plus the second brand: Stylepoint distributes the Irish brand Ecoburner in the German-speaking market. Its website and annual catalogues come from us as well.
- Result
- Stylepoint works today with one coherent system: brand, website, catalogues, stationery, trade fair presence and configurators mesh instead of running alongside each other. Sales has everything growth needs ready to hand: from the catalogue to the card to a sample that can be designed on screen. In the background, 42 workflows take over the repetitive work that used to cost time every day. Six years have turned into a collaboration where we think projects through early instead of executing them at the end.
