From the name to the trade fair stand: an artisan brand built from nothing.
- The situation
- Vegantopia is a vegan producer of baking mixes, cookies, chocolates and specialities, every recipe made by hand. At the outset there was the product and the ambition, but neither a name nor a mark, neither packaging nor a route to market. The brand had to carry a vegan way of life and at the same time feel distinctive and worth its price.
- Approach
- We accompanied the brand from the very beginning and thought modularly from the outset: a range that keeps growing needs a system every new product slots into, rather than a design reinvented for each variety.
- What we did
- Name, claim and logoThe brand developed from the naming onwards, not starting at the visual identity.
- Visual systemColour, typography and image language as a set of rules that allows variety across the range.
- Packaging systemDesign for baking mixes and chocolates, laid out modularly so that new products fit in.
- Trade fair and point of saleDisplays, stands and tasting equipment, plus the website and shop structure.
- Result
- Vegantopia brings craft, aesthetics and stance together in one coherent brand picture. Website, packaging and trade fair presence speak the same language. The brand is recognisable as the same one online, on the shelf and at events.
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HNI Automobile
Brand & Web · HNI Automobile